Medical Tourism


There are thousands of hospitals entering the medical tourism space with the goal of becoming the next Bumrungrad International. We understand that, because we are pioneers in medical tourism and the business and brand architects behind Bumrungrad International hospital, the icon for the medical tourism industry.

While medical tourism is exciting; it is also a distraction.  Too often organizations anchor their medical tourism strategies on hype and hope rather than pragmatic business realities and service capabilities.  As hospital executives, we understand the realities of developing international patient programs and all the complexities associated with it.   We help organizations define their product, positioning, pricing and programs, as well as the infrastructure to deliver international standard care.  Our value comes from first-hand experience building THE global brand in the medical tourism space.

Medical tourism readiness review.  Is your organization ready for medical tourism?  We help clients understand critical success factors and best practices that separate the winners from the pretenders.

Medical tourism strategy and planning.  How does your organization plan to compete against the myriad of hospitals and medical tourism promotion boards for international patients?  It all starts with a realistic and well-articulated strategy.

Medical tourism program development.  What services and clinical programs will differentiate your organization from the others?  We help identify the whitespace in a crowded market.