Hospitals have traditionally looked at marketing and branding as a necessary evil, but today it’s just plain necessary.
Hospital branding is more than a logo and tagline, and hospital marketing is more than brochures and a website. Our experience is that hospitals either spend too few dollars on marketing or too many dollars on marketing the wrong things to the wrong people in the wrong way, leading management to either question or cut marketing services when they should be investing more in them.
As the brand architects behind Bumrungrad International, we understand first-hand the power of branding and marketing when it is properly aligned to the needs of the customer and the business. Consumerism, globalization and digital technologies are transforming the ways that consumers choose, connect and communicate with their providers, and doctors and hospitals that embrace this change will be the market leaders.
Intermedika Consulting helps hospitals identify the whitespace in the market, and align their branding and marketing activities to their service capabilities and capacities. Our approach is grounded in developing marketing strategies and solutions that drive patient acquisition and retention for the long term.
If your organization feels like it is not getting the most out of its branding and marketing spend or if you are looking at new ways to engage and connect with your patients, then Intermedika Consulting can help. Our hospital marketing and branding services include: