Hospitals have traditionally looked at marketing and branding as a necessary evil, but today it’s just plain necessary.
Our position is that hospital branding is more than a logo and tagline, and hospital marketing is more than brochures and a website. Our experience is that hospitals spend too few dollars on marketing or too many dollars on misdirected marketing.
Intermedika Consulting can help your organization rationalize its branding and marketing program. As hospital operators, we understand that good marketing helps management achieve business and financial targets, but believe great marketing wins market and mind share. We work with your creative agency and marketing team to identify whitespace in the market; develop a clear value proposition that consumers understand; and align marketing activities to high value clinical programs.
Intermedika Consulting believes that consumerism, globalization and the internet are transforming healthcare and marketing, and doctors and hospitals need to change their branding and marketing strategies to reflect new market realities.
If your organization feels like it is not getting the most out of its branding and marketing spend or if you are looking at new ways to engage and connect with your patients, then Intermedika Consulting can help. Our hospital marketing and branding services include: